The Weekly Nectar- March 31, 2021

Celebrating the Ladies

Utah women are nothing to be trifled with. Regardless of whether we’re 12 or 82, single, married, CEO’s, mothers, founders, or a combination of these things, we’re always hustling. Utah women have that incredible drive and innovative spirit that entrepreneurs need, and we can stretch a dollar from here to the boardroom to get things done. As Women’s History Month comes to a close, we thought it would be appropriate to highlight a few women-founded businesses here in the Beehive State. 

  • Tami Steggell, RubySnap

    The original Utah cookie boss, Tami left her job in architecture and cashed out her $10K IRA to open a cookie shop in downtown Salt Lake City. Since then she’s been building her cookie empire, offering take-home cookie dough, fun vintage branding, and crazy-good cookies to the masses. Tami says, “If it isn’t wonderful it doesn’t belong in your mouth!” and we totally agree.

  • Kylie Chen: Acanela

    What’s the most important thing when you’re traveling? The food of course! Latin for the Cinnamon, Kylie founded Acanela with the hope to connect culture and cuisine through travel and experience. Travel to Africa, Europe, South America and more to experience real people and the food that connects them to their homes. 

  • Shauna K Smith: Four Foods Group

    Since co-founding Four Foods Group in 2008, Shauna has helped take the food and beverage industry by storm. With FFG listed No. 85 in the Top 200 Restaurant Operators in the nation, Shauna, now President of the company, oversees more than 5,500 employees and over 150 restaurants across the country. Total boss.

  • Dr. Cheryl Lee Eberting: AZOVA Health

    A board certified dermatologist in Alpine, Utah, Dr. Eberting runs a successful dermatology office, has a specialized skincare line, and most recently has founded AZOVA Health, a single-solution digital health framework technology that provides rapid deployment of any digital health program. Busy? Yes. Passionate? For sure. 

  • Leslie Goldman: The Artemis Fund

    With over 25 years of experience as a corporate attorney, and extensive experience as an advisor, angel investor, and board member in early stage companies, venture capital funds and syndicates across the country, Leslie Goldman knows what she’s talking about. With women receiving only 2.7% of venture capital in 2019, it’s plain to see there’s work to be done there. Leslie co founded The Artemis Fund to bring the capital to the ladies, and we’re cheering for her, and our female entrepreneurs, every step of the way.  

There are so many women we could have added to this list, and so many more to come. We’ve come a long way in the past decade ladies, and we’ve got a long way to go. If you’re ready to start but not sure how to do it, we’ve got some amazing resources in Utah, here are a few:

Women Business Entrepreneurship | The W Collective Co | United States

Utah Women and Leadership Project | USU

Women Tech Council – Build Innovate and Mentor

Women's Business Center of Utah - Helping Women Grow Businesses

Women Business Entrepreneurship | The W Collective Co | United States

It’s a perfect time to get started on your big-brain idea-  StartFEST is coming up and will include a pitch competition called Start Madness. More info to come, but you can sign up to get updates here

Do you know a female founder you’d like to recognize? Leave a comment, let us know! We’re happier than a grandma with a Jello-mold to report on startup news in Utah. We want to hear from you, email us at or